Sustaining Success: Strategies for Maintaining Professional Relationships Post-Networking

After the initial excitement of a networking event, maintaining the connections you've made can often seem like a daunting task. However, the true value of networking lies not just in meeting new contacts but in nurturing those relationships over time. Here are effective strategies for executive assistants and professionals alike to keep their network connections active and beneficial. 

Regular Communication 

The key to maintaining any relationship is consistent communication. This doesn’t mean you need daily updates, but regular check-ins can keep the relationship fresh and relevant. Schedule reminders to reach out to your contacts every few months, whether it’s through an email, a LinkedIn message, or a quick call. Share updates about your professional life and inquire about theirs. 

Provide Value 

Always look for ways to add value to your connections. This could be in the form of sharing an article, report, or resource that you think would be beneficial to them, or offering assistance if they face a challenge where your expertise could be of help. Demonstrating your willingness to support others strengthens your relationships and sets a foundation of mutual benefit. 

Set Up Meetings 

While digital communication is convenient, face-to-face meetings (or virtual catch-ups, if distance is an issue) can strengthen bonds more effectively. Invite your contacts for a coffee or a meal when possible. This personal interaction allows for deeper conversation and a chance to reconnect on a more personal level, which can be very impactful. 

Engage on Social Media 

Social media platforms like LinkedIn provide a great opportunity to stay connected with your network. Engage with your contacts’ posts by liking, commenting, and sharing. This not only keeps you informed about their professional life but also keeps you visible in their social feeds. 

Celebrate Their Successes 

Be supportive of your contacts’ achievements. Congratulate them on promotions, new jobs, or other professional milestones. Everyone appreciates recognition and encouragement from their peers, and it shows that you value their success as much as your own. 

Offer Help Without Expecting Reciprocation 

When you assist others, do so without the immediate expectation of getting something in return. People are more likely to remember and value genuine gestures of goodwill, which can lead to stronger, more loyal relationships. 

Attend Reoccurring Networking Events 

Participate in regular networking meetings or industry events where you are likely to meet your contacts again. These repeated interactions help to reinforce relationships and keep you top of mind among your peers. 

Send Personalised Notes 

In an age dominated by digital communication, a handwritten note can make a memorable impression. Send a personalised thank-you card or a note on special occasions like birthdays or the New Year. This small gesture can have a big impact in showing your contacts that you care. 

Be Patient and Persistent 

Relationships take time to develop and require patience. If you don’t see immediate benefits from your networking efforts, don’t get discouraged. Persistence is key. Continue to reach out and engage with your network regularly, and over time, you will see your efforts bear fruit. 

Maintaining professional relationships after networking is essential for long-term career success. By consistently applying these strategies, you can ensure that your professional network remains a dynamic and valuable asset. Remember, the strength of your network isn’t just in the numbers—it’s in the quality of the relationships you cultivate and maintain.